The Conservation Alliance

The Conservation Alliance is a group of like-mind companies that disburses its collective annual membership dues to grassroots environmental organizations. They direct their funding to community-based campaigns to protect threatened wild habitats and outdoor recreation. The Alliance was founded in 1989 by outdoor industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts.

Since its creation in 1989 the Alliance has contributed over $27 million to grassroots conservation groups throughout North America. Alliance funding has helped save 73 million acres of wildlands; protect 3,580 miles of rivers; stop or remove 37 dams; designated five marine reserves; and purchase 21 climbing areas. The Conservation Alliance follows a very strict grant proposal review process to make sure that their grants go to organizations that can succeed.