From laptops and mobile phones to hybrid cars, lithium-ion batteries have become the standard for many manufactured products. While these batteries have long been well known among engineers, they enjoy a reputation among consumers as being new, cutting-edge technology. Incorporating lithium-ion batteries into your products gives you an opportunity to set your company apart while delivering superior performance and value.
Savvy consumers tend to conduct research before making a purchase, and understand the benefits of lithium. As a result, they are often willing to pay more for a product powered by lithium-ion technology. If your company still uses lead acid batteries in your products, you could be leaving money on the table – and losing ground to competitors.
Here are three ways that using lithium-ion batteries in your products helps to give your company a competitive edge:
- Positioning Your Company As A Trend-Setter
Incorporating lithium-ion batteries into your marketing allows you to differentiate your company from the competition, positioning you as a trend-setter and industry leader. Solar applications, telecom applications and uninterruptible power supplies (UPS) are just a few areas that are more marketable when they use lithium.
Lithium-ion batteries are also a safer option for consumers, in that they require less maintenance than lead acid batteries, which produce hydrogen gas and contain carcinogenic heavy metals, among other hazards.
- Earning Stronger Product Reviews
In many applications, lithium-ion batteries offer superior performance compared to lead acid batteries. In terms of capacity, lithium typically offers a 30-100 percent performance gain per square inch of space, and also provides consistent power through discharge, resulting in better performance from electronics and electric motors.
Using lithium-ion batteries to improve your product’s performance is a great way to earn stronger reviews when compared to competitors, and even your previous products.
- Increasing Customer Satisfaction
Offering great value and a superior product experience have a major impact on customer satisfaction, helping you earn recommendations and repeat business.
Lithium-ion batteries offer great performance as well as value over the long run, due to a life span that’s typically 10 times that of other battery types. The lower weight of lithium batteries also offers value in terms of less wear and tear for your product’s other components. In an electric golf cart, for example, lithium’s lower weight helps customers get more usable life from tires, brakes, steering and suspension.
Choosing The Best Battery Solution For Your Application
In many situations, lithium-ion batteries offer better cost-of-ownership, but the specific benefits depend on your product or application. The factors to consider in selecting the right battery solution for your product include:
- Weight
- Volume
- Lifetime
- Initial cost
- Temperature sensitivity
- Maintenance
With so many factors to consider, you’re bound to have lots of questions, whether they’re about maintenance, recharging, returns or recycling. To gain this expertise, it’s helpful to work with a trusted partner who specializes in lithium battery solutions and provides the information and advice you need to maximize the benefits of switching to lithium.